Any business whose customers come back: suppliers, trades, studios, agencies, service firms, distributors. If your customers order more than once, they have a pattern — and we tell you when one of them breaks it.
A weekly email listing the customers worth a phone call this week, with the reasoning behind each one and their contact details. It opens with up to three suggested actions.
A monthly summary showing how the whole customer base is doing: why revenue moved, how many customers are still ordering, who you won and lost, and who is worth calling back.
Pages you can open any time — what to do, your customers and the monthly summary — though the emails are the product. You are not expected to log in.
Yes. Choose what you get alerted about and switch off anything that isn't useful for your business. It changes what we tell you, not what we analyse — so a signal you switch back on works immediately, with full history behind it.
Common reasons: they order too irregularly for any gap to be unusual; they have fewer than four orders; they spend less than your minimum; they are on repeating invoices in Xero, so their invoices arrive whether or not they are really buying; you snoozed them, marked them lost or turned off alerts for them; or we told you about them in the last 60 days. The list is also capped, so only the few worth a call appear.
Each customer's annual spend multiplied by how confident we are that their silence is real, added up. It is deliberately lower than the figure you would get by adding up their full annual value, because some of them will order again.
Because Xero holds no phone or email for that contact. Adding the details in Xero makes them appear in the next alert.
Press "Not useful" in the email or on the what to do page. For a customer you never want to hear about, press "Never alert on this customer". Your answers are remembered and shape what you see next.
If their names match once punctuation and things like "Pty Ltd" are ignored, we treat them as one customer and say so in your audit. Near-matches are left alone, because merging two genuinely different customers would hide a real problem.
They only appear where invoices use item codes consistently — at least 70% of recent lines, with a real range of products. If your invoices are mostly free-text descriptions, we stay quiet rather than show you a half-empty report.
Set your closure period in settings. We won't send alerts during it, and we won't treat the quiet period as customers leaving. The engine also raises the bar automatically when your whole customer base slows down.
When you connect, we ask which one to watch and disconnect from the rest. To switch, disconnect and connect again.
No. Our access is read-only: sales invoices, credit notes, contacts and your organisation's basic settings. Nothing else, and nothing is ever written back.
No. Every calculation uses your invoices alone. Nothing is pooled across businesses and nothing is used to train models. See our privacy policy.
Disconnect and delete everything. It is immediate and needs no email to us.
Email support@flowcatch.app. We check it a couple of times a week.