Flowcatch

Your best customers don’t cancel. They go quiet.

Flowcatch reads your Xero sales history and emails you once a week: the regular customers who have stopped ordering, what they’re worth, and why we flagged them.

every 12 days 47 days, nothing $1,850 a month
One customer’s order history. The bit on the right is what nobody notices until the quarter ends.

Get your free Customer Health Audit

Connect Xero, read your report in about two minutes. Read-only access, no card, delete it all with one click.

What lands in your inbox on Monday

No dashboard to log into. A short list, ranked by what each customer is worth, with the reasoning in plain English.

4 overdue, 1 spending less this week: $38,400/yr at risk Flowcatch <alerts@flowcatch.app>
Penrith Hardware Supplies — about $22,200/yr

Usually orders every 12 days. Last order was 47 days ago. Averages $1,850/month.

UsefulNot usefulAlready handledSnooze 30 days
Bendigo Timber Trading — about $9,700/yr

Still ordering, but spend is down 76% over the last 90 days versus the same period last year ($681 vs $2,877).

UsefulNot usefulAlready handledSnooze 30 days
Came back after you got in touch
Mackay Joinery ordered again on 14 May — $4,180. That’s $31,600 since you started.

How it decides someone has gone quiet

Their rhythm, not a rule

A weekly buyer is overdue after a fortnight. A quarterly buyer isn’t. Every customer is judged against their own ordering history, never a fixed number of days.

It knows a quiet week from a lost customer

When your whole customer base slows down — a holiday, an industry lull, your own Christmas shutdown — the bar goes up instead of sending you ten false alarms.

Ranked by money, capped at a handful

You get the few worth a phone call, not every account that missed a week. A wrong name costs more trust than a missed one.

What it doesn’t do

See your own numbers first

The audit is free and takes about two minutes: how many regular customers look overdue, who has already stopped, and what share of your revenue sits with your ten biggest accounts.

Get your free Customer Health Audit

Works with any Xero organisation. Weekly alerts continue after a 14-day trial.