Your best customer will leave quietly.
The warning signs are in your invoices — a fortnightly order that's late. A regular, spending half what they used to.
You already have the data. You don't have the time.
Pick a plan, connect Xero, and read your audit in about two minutes. The free plan needs no card.
What you get back
Plain answers, in your inbox.
Which regulars have stopped ordering?
Penrith Hardware Supplies — usually orders every 12 days. Last order was 47 days ago. Averages $1,850/month.
Who is spending less?
Bendigo Timber — still ordering, but spend is down 76% over the last 90 days versus the same period last year.
What about products?
PIPE-40 is up $35,800 on the previous quarter. TILE-STD is down 61%. Two customers stopped buying a line they used to take every time.
Won or lost?
Nine new customers this quarter, four lost. Three first-time buyers never came back — here they are.
How's the year going?
Revenue is down $136,000 on last year: $203,000 of it from existing customers buying less, not from customers leaving.
And the good news?
Mackay Joinery ordered again after 7 months away. Geelong Steel is buying 69% more than usual.
How it works
Flowcatch reads the sales history already sitting in your Xero account and learns what normal looks like for each customer — how often they order, how much they spend, what they buy. Then it watches for the moment that pattern breaks.
Every customer is measured against their own history, not a rule. A weekly buyer is overdue after a fortnight; a quarterly buyer isn't. When the whole customer base slows down — a holiday, an industry lull, your own shutdown — the bar goes up instead of sending you ten false alarms.
- Connect XeroTwo minutes, read-only. Nothing to install and no data entry.
- Read your free auditWho has already stopped ordering, who's drifting, and what they were worth.
- Get your list each weekThe few customers worth a phone call, with the reasoning and their phone number.
What it looks like
Every customer has a page of their own, and a monthly summary pulls the whole book together. These are real screens from a working account.
| Customer | Standing | Orders | Last order | Worth |
|---|---|---|---|---|
| Penrith Hardware Supplies | slipping | 31 | 11 Aug 2026 47d | $22,200 |
| Bigco — Sydney | active | 20 | 14 Sep 2026 13d | $24,000 |
| Bendigo Timber | active | 44 | 22 Sep 2026 5d | $18,400 |
| Mackay Joinery | active | 12 | 19 Sep 2026 8d | $9,780 |
| Wagga Glass Supplies | dormant | 18 | 2 Mar 2026 209d | $9,700 |
| Blue Winn Polytechnic | new | 1 | 27 Jul 2026 62d | $3,250 |
Your whole customer book, sorted by what each one is worth.
What you get
One connection to Xero, and all of this follows.
The weekly list
- Customers overdue to reorder, ranked by what they're worth
- Customers still ordering but spending less
- Customers ordering as often as ever, but in smaller amounts
- Customers whose gap between orders is quietly stretching
- Regulars who've gone quiet
- New customers who ordered once and never came back
- Customers who quietly stopped buying one of your lines
- Customers buying across far fewer product lines than they used to
- A note when the customer flagged is one of your biggest
- A flag when someone owes you money and may be on credit hold
- Three suggested actions at the top of every email
- Phone number and email for every customer named
- One-click feedback on every alert
- Switch off any signal that isn't useful for your business
Good news
- Customers who came back on their own
- Customers ordering more than usual
- New customers ordering repeatedly, fast
- Orders several times larger than that customer's normal
- Recovered revenue: who came back after you called, and what they spent
- A running total of what the alerts have brought back
Customer pages
- Every customer's full order history on one page
- Spend over time as a single clear line
- What they spend month by month against their own average
- How long they usually leave between orders, and how long it's been
- How quickly they pay, and whether that's slipping
- What share of your revenue they represent
- Every alert we sent about them, and what you answered
The monthly summary
- Why revenue moved: new customers, growth, decline, customers lost
- How many customers are still ordering, tracked month by month
- Customers won and lost, month by month
- Your ten biggest customers, with the change on last year
- Your fastest-growing and fastest-falling customers
- How many new customers come back for a second order
- Unusually large first orders worth a call
- How this month compares with the same month last year
- Your strongest and weakest months of the year
- What share of revenue sits with your top five customers
- A win-back list of customers worth chasing
Products
- Which product lines are rising and which are falling
- Customers buying fewer units while spending the same
- What share of revenue sits in your top five lines
Reports and exports
- Customer Health Audit when you connect, refreshed monthly
- Your customer list as Excel or CSV
- Any customer's full history as a spreadsheet
- Save any page as a PDF
How it works
- Connects to Xero in two minutes, read-only
- Nothing to install, no data entry, no new system to learn
- Every customer measured against their own ordering pattern
- Quiet weeks and shutdowns don't trigger false alarms
- Set your closure periods so holidays don't count against you
- Never alert me on this customer, for the ones you don't need
- Your figures are never pooled with other businesses
- Disconnect any time and everything is deleted
Privacy first
Your account, your data. We take your privacy seriously.
- You sign in through Xero, keeping the security you already have there.
- Read-only access to sales invoices, credit notes and contacts — nothing more.
- No permission to read payroll, bank feeds, bills or payments.
- Your figures are never sold, never shared, and never pooled with other businesses.
- Disconnect at any time and everything we hold is permanently deleted.
The detail is on our security page — exactly what we access, where it's kept, who can see it — and in our privacy policy.
Questions?
If you want to know whether this suits your business, or something here needs explaining, write to us — a person reads it.
Accountants and bookkeepers managing several businesses: there is a plan for you.
See your own numbers first
The free Customer Health Audit covers your whole customer base: how many regulars look overdue, who has already stopped, what they were worth, and how much of your revenue sits with your ten biggest accounts.
Works with any Xero organisation. The free plan needs no card.